Google Ads is an advertising platform by Google that enables you to configure, plan, and display your ads via bidding. The platform provides data on the number of user clicks, ad performance, and insight that help you effectively retarget your users.

Consider that you are running ad campaigns via Google Ads and QR code campaigns with Beaconstac. Integrating Google Ads with your Beaconstac account allows you to track the number of scans for your QR code and view the data in a single console. Based on your observations, you can plan and adjust your ad campaigns that fit your user base.

Prerequisites

Obtain Conversion ID from Google Ads

  1. Sign in to your Google Ads account.

  2. Click Tools and settings in the top menu.

  3. Click Conversions under Measurements.

  4. Click on a Conversion action that you want to integrate.

  5. Expand Tag setup, and choose how you want to install the tag. You can obtain the Conversion ID from here by doing one of the following:

    1. If you want to add the tag by yourself, click Install the tag yourself. In the script displayed, copy the content after “AW- to obtain your Conversion ID. For example, if the script shows “AW-12345678900”, then 12345678900 is your Conversion ID.

    2. If you want to email the tag script to your webmaster email address, click Email the tag. Enter the email address, then click Send tag. In the script shown in your email, copy the content after “AW- to obtain your Conversion ID. For example, if the script shows “AW-12345678900”, then 12345678900 is your Conversion ID.

    3. If you want to install the tag via Google Tag Manager, click Use Google Tag Manager. Copy the Conversion ID.

Integrate Beaconstac with Google Ads

  1. Sign in to your Beaconstac account.

  2. Click Integrations in the left menu, then click Google Ads.

  3. Paste the copied Conversion ID, then click Save.

Once done, you can track the number of people who have scanned your QR codes with Google Ads and make adjustments to retarget your ads towards your users to improve your ad campaign efficiency.

Related articles: How to integrate Google Analytics with Beaconstac | Automate QR Code campaigns with Zapier | Collaborate on QR Code campaigns with Beaconstac's Slack integration

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