Enterprise customers can use webpages created on the Beaconstac platform to retarget customers using Facebook Pixel or Google Ads. This includes forms, landing pages, digital business cards, PDFs etc. Every time you create a webpage on Beaconstac, you can add Facebook Pixel or Google Ads to the campaign to extract data, measure audience behavior and retarget the right audience groups.
Note - Retargeting via Facebook Pixel and Google Ads is only available for Enterprise customers.
You can choose to add Facebook Pixel and Google ads to individual campaigns or add them to an entire organization. The latter will ensure that all campaigns under that organization use the same Pixel and AdWords IDs.
How to add Facebook Pixel and Google Ads to individual Beaconstac Campaigns
If you’ve created landing pages/forms before, select ‘Create’ at the top right of the page. Else, select ‘Create now’ in the center of the screen.
On the page that appears, you can choose a template or design a custom landing page/form from scratch.
Once you’ve finished designing your landing page/form, head over to the last tab on the creation page - ‘Retargeting’.
Note - Retargeting is only possible if you are using a custom domain for your webpage. If you're using a default URL (such as qrcodes.pro), you will not be able to use the retargeting feature.
Add your Facebook Pixel ID and/or Google AdWords Conversion ID in the appropriate fields. You can also set the Facebook Pixel event from this window if you haven’t already set it up on the Facebook Pixel website. Once added, you will be able to use this landing page/form to measure, optimize and build audiences for your ad campaigns.
How to add Facebook Pixel and Google Ads to an entire organization
Note - Only administrators can add Pixel and AdWords IDs on an organizational level
Login to the Beaconstac dashboard and head over to the 'Account' section by selecting the profile on the top right.
Scroll down the Account page until you reach the 'Organizations' section. Here, you'll see a list of all the organizations that your business has created on Beaconstac. Find the organization you wish to add Pixel or AdWords IDs to and select the edit button to the right.
Here, you can select your custom domain for all Beaconstac webpages created under the organization. Finally, add the Facebook Pixel and Google AdWords IDs in the respective text fields and you're good to go. All webpages created via Beaconstac under this organization will by default be attached to the Facebook Pixel or Google Ads ID that you have entered for retargeting.
Read next: Setting up your custom domain