What is a multi-lingual QR Code?

A multi-lingual QR Code redirects based on the language setting on the smartphone. This means the same QR Code can be added to a product packaging that ships to Paris, New York, Brazil or Mexico. When the consumer scans the QR Code, they consume content in French, English, Portuguese and Spanish respectively. They can be further set up to redirect users to pages with different regional variations of the same language based on device locale. Eg – English (UK), English (US), and English (Aus).

Beaconstac’s QR Code solution now features QR Codes with multi-language support for up to 221 different locales.

How do businesses use multi-lingual QR Codes?

#1. Add multi-lingual QR codes to product packages or the product. This helps in delivering a consistent experience across the globe

#2. Place QR codes on app-first websites to drive downloads. Consumers scan these QR Codes to install the apps from Google Play and App Store, which again is translated based on the smartphone language setting

How to create a multi-lingual QR Code campaign?

Step 1 - Select QR Code type

Head over to the Beaconstac dashboard, navigate to the QR Code creation menu, and select the type of QR Code you want to create (Website, mobile landing page, PDF, location, app download, etc)

For this example, we will create a multi-lingual Website QR Code.

Step 2 - Select language/locale

After selecting the type of QR Code, you will be prompted to enter the relevant details. For website QR Codes, you will need to enter the website URL that the QR Code links to.

To turn this into a multi-lingual website QR Code that links to multiple language versions of the same website, turn the 'Multi-language support' button on.

Next, add the languages and locales you want to support. Then, add the URL or landing page you want to deliver for each language or locale. Your users will then be shown the relevant website based on their device locale.

Note - You can choose which one of these website URLs you wish to make your default website URL. In cases where the device locale doesn't match with URLs provided, the user will be taken to the default URL.

Step 3 - Customize QR Code

Customize your QR Codes with your brand logo, colors, and shapes.

To know more about Beaconstac's QR Code customization options, click here.

Step 4 - Download QR Code

That’s it. Download your QR Code and use it to attract a global audience!

Read next: How to enable and view GPS analytics for QR Codes

Related articles: How to design custom QR Codes | How to create Restaurant Menu QR Codes | Advanced QR download option

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