One of our key features is beacon campaign analytics that allow you to see how well your campaigns are doing.
To gain deeper insights into your audience, we also allow you to integrate Google Analytics with the Beaconstac dashboard. There are two ways this helps:
- All your analytics - from your website and app and beacon campaigns are in one place post integration.
- Audience demographics are revealed.
However, remember that Google Analytics will only show how many people clicked on your markdown card and not how many people got the notification. To know the reach of your campaign, refer to the Beaconstac's Analytics tab which captures the reach as 'Notifications'.
How to integrate Google Analytics with the Beaconstac dashboard
Step 1: Create or Sign in to your Google Analytics account
If you do not already have a Google Analytics account, create one. You will need to have a Google account for this.
If you already have a Google Analytics account, sign in to your account.
Your website or app is represented by a property and is the collection point for all the data.
a. Click on Admin
b. Click on Account and use the menu to select the account to which you want to add the property.
c. In the Property column, create a new property from the menu.
d. Type in the website name
e. For the Website URL, change the http:// to https:// and type eddy.pro/ (Refer to the screenshot). This will enable you to track all your markdown cards. If you want to track a single markdown card, enter the complete URL.
f. Once you fill this information out, click on Get Tracking ID
Step 3: Insert Google Analytics code into your Beaconstac account
On the Beaconstac dashboard
a. Click on your Account Name
b. From the drop-down menu, select Account
c. Scroll all the way down to Organizations
d. Under GA code, type in your Tracking ID and hit Save
Now on your Google Analytics dashboard, you will start seeing the analytics from your markdown cards like so –