Google Analytics (GA4) is a web analytics platform by Google that helps you track traffic for your website.

Consider that you have connected GA with your website. You recently ran a QR code campaign using Beaconstac for an exclusive sale on your products. Integrating Beaconstac with GA allows you to analyze and measure your performance within a single console without swapping between two different dashboards.

Prerequisites

  • Google Analytics administrator account

  • Beaconstac Pro plan or above with admin privileges

  • At least one QR code in the platform

Obtain GA4 Measurement ID/ UA Tracking ID from Google Analytics

Beaconstac supports both the GA4 Measurement ID and the UA Tracking ID. You can use either of these to integrate Google Analytics.


Note: Google Analytics will stop supporting the use of UA Tracking starting from July 1st, 2023. So, it is recommended to use GA4 Measurement ID for integration. You can also choose to create both IDs for your property. Learn more


  1. Sign in to Google Analytics as an administrator.

  2. In the bottom-left corner, click the icon.

  3. If you want to obtain the GA4 Measurement ID to integrate with Beaconstac:

    1. Under the Property column, click Data Streams.

    2. Click on the stream for which you want to obtain the GA4 Measurement ID.

    3. Copy the MEASUREMENT ID in the top-right.

  4. If you want to obtain UA Tracking ID to integrate with Beaconstac, set up Universal Analytics property if you haven’t already, then do the following:

    1. Under the Property column, click Property Settings.

    2. Copy the Tracking Id to the Property Settings page.

Integrate Google Analytics with Beaconstac

  1. Sign in to your Beaconstac account.

  2. Click Integrations in the left menu.

  3. Click Google Analytics.

  4. Paste the copied GA4 Measurement ID or UA Tracking ID in their respective fields.

  5. Click Save.


Note: Please note it may take up to 24 hours for the data to be reflected in the Google Analytics dashboard.


Once done, you can view the data, such as the number of scans and page views, in the form of reports in Google Analytics’s Reports menu. You can also track real-time traffic.

Related articles: How to integrate Google Ads with Beaconstac | Automate QR Code campaigns with Zapier | Collaborate on QR Code campaigns with Beaconstac's Slack integration

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