How to deploy beacons?
Placement and Orientation
Place beacons above the crowd level, at least 4 to 7 feet above ground or place them on the ceiling.Line of Sight
Make sure there is no obstruction between the beacons and the user's devices.Placing beacons
For best results, place the beacons vertically with the Beaconstac logo on top.

Factors that cause interference with Beacon signals
Make sure you avoid placing the beacons near
Other electronic equipments that use the same 2.4GHz band
Metallic surfaces, plaster, concrete, bulletproof glass etc.
Best locations for beacon installation
This may differ depending on your use-case. Here are some general guidelines -
High-wait time areas
*For a smartphone to detect a beacon signal, it generally takes at least 1-5 minutes.
*Android ignores beacons that have not been seen long enough
Given this information, it is recommended that you deploy beacons in high wait-time areas or where people are known to spend considerable amounts of time such as -
1. Traffic Intersections
2. Offices
3. Malls
4. Waiting areas
5. Retail QueuesChoke points
Entry or exit gates are points users are bound to cross.Points of Interest
Place beacons in venues that garner user interest.
Beacon-wise Specifications
#Indoor Beacons

Highly targeted proximity marketing applications
Only for indoor use
Suggested Use Cases -
Sending information about a product inside a store
Helping guests check in at the hotel
Offering free Wi-Fi at railway stations
Navigation inside small stores
Checking availability of a product
Offering interesting details about an installation at Museums
#Outdoor Beacons

Designed to withstand tough weather conditions
Suitable for highly targeted outdoor locations
Suggested Use Cases -
Outside stores to draw in shoppers
At bus stops to notify travellers of bus timings
At billboards to attract new customers
Hotel grounds to notify guests of outdoor features
Sports venues to notify people of a shorter line at the concession stand
#Long Range Outdoor Beacons

Designed for long ranges
Built for tough encironments
Suggested Use Cases -
Helping consumers navigate big retail stores
Outside real estate offices to draw in buyers
At billboards to send offers to people in the distance
At amusement parks to notify people of new rides and help them navigate
At sports venues to keep track of logistics
More Recommended Use Cases for Long Range Beacons
#Pocket Beacons & Keychain Beacons

Please note that while 'portable' does mean you can carry it anywhere with you, you do need to be in a certain area for a minimum length of time, generally at least 1-2 minutes, for the beacon to transmit. You cannot be in a moving vehicle and expect passerbys to get your notification. Also, once a device is out of range of the beacon, the notifications disappear.
Suggested Use Cases
Compact aisles at stores
Small offices to improve logistics
Use at trade shows
In lieu of distributing flyers
Advertising new openings instead of spinning signs
Can be used for recruiting people
Read about some more use cases with pocket beacons here
Do's and Don'ts for pocket and keychain beacons
Do's
Analyse the footfall of the area you are in. Is it feasible to run a campaign there?
Go to places that have a lot of foot traffic.
Analyse peak times. For example, you could sit at a popular cafe for brunch, go to a crowded park in the evening and sit at a pub later that night.
Hang around at high wait-time areas like hotel lobbies, queues in stores, traffic signals.
Have the pocket or keychain beacon handy at events, fests or some sort of a get-together.
Don'ts
Be in a moving vehicle
Keep moving at all times. Stay in one place long enough for users to get your notification.
Find out some more interesting ways you can deploy keychain beacons
Carrying it in your bag vs Holding it in your hand
There is no difference between carrying the pocket and keychain beacons in your bag vs. holding it in your hand provided there is nothing that can interfere with the beacon signal.
You may, in fact, generate some curiosity by carrying it in the open.