Beaconstac is a technology stack for running proximity messaging and gathering physical analytics. It includes:
iBeacon compliant Beacon hardware (Soon to include Eddystone capabilities with a formware upgrade)
iOS and Android SDKs
Beaconstac is like Mixpanel for indoor marketing and makes it super easy for marketers to run personalised campaigns for their target audience based on each individual’s proximity to a given point of interest. Beaconstac offers everything that is needed for brands building mobile apps whether for continuous customer engagement or for bringing in more footfalls.
Our Beacon Starter Kit is a set of three AA-battery powered Beacons that are iBeacon compliant, password-secured and last over 4 years. Beacons are handy devices (about 2.5 inch each side) that can be placed anywhere.
A Beacon is like a lighthouse that continuously emits identifier information (major number, minor number, UUID) to nearby devices like an iPhone. It’s easy to locate a user whenever their smartphone starts receiving BLE signals.
Once integrated, Beaconstac SDKs make existing or new iOS and Android apps context-aware. SDKs enable proximity marketing and location analytics through an iBeacon-compliant BLE network.
If you need any help with adding Beaconstac SDK to your app, jump right into our tutorials or SDK references.
Our cloud-based web solution allows marketers to manage marketing campaigns. You can easily create rules and tags to target a specific audience.
Beaconstac App on both Android and iOS allows users to experience a beacon-enabled app with the beacons they have bought and also acts as a tool to configure their beacons [The configuration of beacons is currently available only on the iOS version; coming soon on Android]. Users can change settings like transmission power, advertising interval and read critical data like battery status, distance between them and the beacons.
Once you start using Beaconstac, you will find certain terms that are consistent all across - be it Beaconstac App, SDKs or the cloud manager dashboard. Here are the building blocks of Beaconstac:
A Beacon object is an identifier for hardware beacons - you can name your beacons or use a UUID in combination with Major and Minor numbers. All Beaconstac beacons are protected by a password.
A UUID contains 36 characters including 4 hyphens and is primarily meant for finding out official device manufacturer. A Major value defines a sub-region within a larger region defined by the UUID. A Minor value defines a further subdivision within a larger region defined by the UUID and major values.
A Rule allows you to send notifications to users based on a set of conditions. You can target users at a more granular level using tags, custom attributes and timing such as ‘on entry’ or ‘on exit’.
Large beacon fleets can be managed and organised into cohesive units using Tags. Multiple beacons can be targeted at once using tags inside rules.
Cards are standardised messaging units that contain title, description, images, and links and are commonly used for in-app notifications. Beaconstac supports four different types of cards - Summary, Photo, Media and Page.
Places are used for labelling store locations and creating geo-fences. Using Google Maps, you can easily plot your store locations and specify a geo-fence radius in meters. Once a Place has been defined, beacons can be associated with it to gather and generate reports for each place.
You can use attributes such as age, gender, reward points from your enterprise system or third-party system to fine tune rules. Custom attributes are extremely useful when it comes to targeting a certain demographic.